ORGANIC SEPTEMBER

Debunking Beauty Myths With The Soil Association

Despite being a booming part of the industry, organic beauty is still something that many people don’t know a lot about. And when the knowledge isn’t there, misinformation is quick to spread.

Ahead of Organic September, we asked the team at the Soil Association to share with us their top five myths about organic beauty – and the real truths behind them.

Editor’s Pick: Organic Beauty Brands

The names and products to know now (and use forever).

Deep Dive: ‘Clean’ Beauty

Does this industry buzzword live up to its sparkling reputation?

Brand Spotlight: Rhug Wild Beauty

British beauty brand Rhug Wild Beauty handmakes all of its skincare products using organic crops, wild forage, spring water, honey and beeswax from the Rhug Estate. The collection has been created using many of the most precious ingredients from around the world, chosen for their qualities and efficacy. Each product is a testament to the brand’s commitment to effective skincare and environmental responsibility.

Ask The Expert: Lord Newborough

Lord Newborough, founder of Rhug Wild Beauty, answers all of our questions surrounding the pros and cons of organic cosmetics…

What is organic beauty?

Organic beauty refers to the use of natural ingredients in beauty and skincare products that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). These products are also often free from artificial chemicals, fragrances, and preservatives, focusing instead on botanical extracts, essential oils, and other natural components.

Are organic beauty products better for you?

Organic beauty products, when formulated with care and expertise, can offer a multitude of benefits. The first thing to consider is that they often contain fewer synthetic chemicals, reducing the risk of irritation and allergic reactions. In our case, natural ingredients, carefully sourced from our own estate, provide gentle yet effective care.

But while organic products may be free from harsh additives, it’s essential to remember that individual skin needs vary. It’s always advisable to patch test new products and consult with a dermatologist if you have specific concerns.

What about the drawbacks?

While organic beauty products offer many benefits, they may have a higher price point and shorter shelf life compared to conventional products. There is also the chance that brands could mislead consumers by claiming to be ‘natural’ or ‘organic’. This is why certifications are so important. Additionally, individual skin sensitivities can vary, so patch testing is recommended.

Should more brands go organic?

I believe there is a growing demand for organic and sustainable beauty products. More brands should consider transitioning to organic practices to contribute to a healthier planet and offer consumers healthier options.

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