Elevate Guest Experiences with Polestar EV Collaborations

November 28, 2024

 

Dear Great British & Irish Hotels,

I hope you have had a great summer? I also hope I am sending this email to the best contact at your hotel, but if not please kindly forward it to the most relevant member of your team.

I am writing to introduce each of you – the highly-valued hotels featured in Fiona Duncan’s guide to Great British & Irish Hotels – to our amazing EV partner Polestar, which has sponsored the Country & Town House Sustainable Hotel of the Year Award for the past two years. Polestar is a luxury car brand built on design, performance and innovation with a strong focus on sustainability. As such, Polestar believes there are great opportunities to collaborate with our fabulous C&TH hotels and so I am very pleased to highlight the benefits they can offer you.

The new Polestar 4 has a range of up to 385 miles

 

Polestar is the sustainable choice for drivers: there are now over 30,000 Polestars on UK roads. Test drives and customer deliveries on both its new pure electric SUVs, and Polestar 4 are in full swing..

First and foremost, making the switch to an electric vehicle or fleet can help your hotel achieve key sustainability objectives, especially if you charge with renewable energy. Plus, there are various financial benefits, including a two per cent BIK rate and lower maintenance spend. For private retail customers we are also now offering 0% finance on all models.

Whether whisking guests from pool to spa pavilion or pre-dinner drinks, Polestar will also happily work with your hotel on any unique or special requests – a special EV for luxury guest and resort transfers; guest experience cars; company cars and more.

The Polestar 3

 

The Polestar marketing team would love to discuss brand partnership and collaboration opportunities, tailored to your individual hotel to ensure unique and exciting propositions. Key opportunities include: 

  • Polestar customer events and experiences at your hotel

  • Special Polestar customer offers e.g. a complimentary dinner when booking a stay

  • Polestar content creator/influencer/talent events and experiences at your hotel

  • Product launch or hotel launch collaborations

  • Test drive events

  • Experience days/weekends

  • Marketing and content collaboration

  • Database sharing opportunities

  • Display cars

 

The Polestar PR team is also always looking to collaborate. Key opportunities include: 

  • Polestar new model launches, which create very high levels of interest across lifestyle media in print, digital and social

  • Collaboration on storytelling for travel media on how electric cars and hotels are great bedfellows

  • Hosting media and conducting first drives at venues with shared values of design and sustainability, delivering mutual PR benefit

 

I hope this email sparks ideas and if you’re interested in setting up a meeting or call, I would be delighted to introduce you to the best contact at Polestar. Please reply in the first instance to my colleague [email protected]. As a sweetener, for every meeting agreed with Polestar, the brand has offered a special test drive in one of its hot-off-the-production-line Polestar 3 or 4 EVs.

With thanks and best wishes,

Jeremy Isaac
Managing Director
Country & Town House